![]() ![]() So when you do your research, do you do it in, in a spreadsheet? And I've kind of been building out a framework and I imagine you have your own framework. So let's, let's talk about review mining cuz review mining's something that I've been working on recently quite a, you know, a lot more. Just came here to, to hang out a little bit. Cause I'm Italian born and raised but I'm usually based in, in, in the UK I'm in, uh, in London, east London. ![]() But right now I'm next to, you know, Milan in, in a town called Bergamo. Lorenzo: So until yesterday, I was at the beach in Tuscany, Italy. Just real quickly, tell all of our listeners where you are right now, to make them jealous. Callum: They've been collected by their competitors. And I think that's where you've be, you've really sharpened your tool set in giving businesses learnings from the reviews that they've collected or, or not collected. We're both like reviews and how they can help business grow and what businesses in particular can learn from the reviews. It's a strange thing that we've both got in common. Anything about review is, I, I geek out on it. And talk about one of my favorite topics, which is reviews mining, reviews in general. So Lorenzo, thank you so much for being on today. There's not many, and myself and Lorenzo have spoke at length about review mining becasue that's something I'm really passionate about and it's something Lorenzo's passionate about and we just thought we may as well do this show. And he's really a great knowledgeable resource in this area. He works on in particular Conversion Rate Optimization. Callum: Today on the podcast we have Lorenzo Carreri. ![]()
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